Methodology
How it works
Organizing real-world shade references across brands based on foundations creators are already sharing publicly. You don't need to scroll for hours trying to find if someone with your skin tone has tried a specific shade. ShadeTwin is designed to make shade comparison faster, easier, and less overwhelming. Every match links back to the creator who made it so you can find your #shadetwins ❤️ 👯
Beauty creators post the exact shades that work for them. ShadeTwin gathers those public recommendations into one searchable place.
Built to help creator content keep working for longer
ShadeTwin helps useful creator content stay discoverable over time. When shoppers search for a specific shade, they often run into ads or irrelevant results instead of the answer they need. With ShadeTwin, older videos can keep helping beauty shoppers find shade references they're actually looking for, while creators' best content continues reaching the right audience long after posting.